Digital Consultant & Director
Developing and maintaining a visual identity which supports the attainment of business objectives is serious business. “Who are we?” “Where are we going?”. Questions like these can be addressed through brand identity, while an audience might even feel attachment or ownership over an organisation’s philosophy. In general a visual identity amounts to a logo and supporting devices which a branding consultancy will typically assemble within a set of brand guidelines and integrated branding strategy.
An oft-overlooked but essential component of any thorough branding and marketing. Brand guidelines govern how a visual identity is applied in any of a company’s many touch points. Advertisements, social media, apparel, point of sale, website, company vehicles, email signatures, collateral and anything else presenting the company to both internal and external stakeholders. Your branding agency in Singapore creates brand guidelines which confirm colour palettes, typefaces, page layouts and so on. Establishing and affirming a brand’s identity.
Two intertwined components of your organisation’s visual identity. A logo and brand strategy determine the course a website should take visually. Add to this the reduced expense of engaging a brand agency when having them address your branding and marketing plus website in the one hit, and you’ll likely find that approaching logo and website design in the one project is usually your best option. When a good website has already been completed but it has been decided to update the brand later, branding agencies in Singapore can generally modify the website’s styling to accommodate the new brand’s colour palette and styling etc, though this is sub-optimal to designing the logo and website in unison.
Want to talk?
Jacob Säwensten - Brand & UX DesignerGet in touch →
We are a small, approachable team who love to make things happen. That is to say, we love to see a project through from start to finish. Every member of our team has considerable experience working in many of the world’s leading digital agencies, on many of the world’s biggest brands. A common experience among people who have worked in major digital agencies though, is the desire to have more interaction with the client. To have the time to be more responsive to client needs, and to have a greater sense of shared achievement and ownership. That’s why we started our own boutique digital agency.