Digital Consultant & Director
Developing and maintaining a visual identity which supports the attainment of business objectives is serious business. “Who are we?” “Where are we going?”. Questions like these can be addressed through brand identity, while an audience might even feel attachment or ownership over an organisation’s philosophy. In general a visual identity amounts to a logo and supporting devices which a branding consultancy will typically assemble within a set of brand guidelines and integrated branding strategy.
An oft-overlooked but essential component of any thorough branding and marketing. Brand guidelines govern how a visual identity is applied in any of a company’s many touch points. Advertisements, social media, apparel, point of sale, website, company vehicles, email signatures, collateral and anything else presenting the company to both internal and external stakeholders. Your branding agency in Singapore creates brand guidelines which confirm colour palettes, typefaces, page layouts and so on. Establishing and affirming a brand’s identity.
Two intertwined components of your organisation’s visual identity. A logo and brand strategy determine the course a website should take visually. Add to this the reduced expense of engaging a brand agency when having them address your branding and marketing plus website in the one hit, and you’ll likely find that approaching logo and website design in the one project is usually your best option. When a good website has already been completed but it has been decided to update the brand later, branding agencies in Singapore can generally modify the website’s styling to accommodate the new brand’s colour palette and styling etc, though this is sub-optimal to designing the logo and website in unison.
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Jacob Säwensten - Brand & UX DesignerGet in touch →
Exceptional website design and development by Singapore web design agency, Matterhorn Digital. Specialist WordPress developers based in Singapore who are just at home writing exceptional code in Node, React, Angular or Vue JS. Data driven digital marketing agency specialising in Google Ads and SEO, with one of the most responsive, proactive support teams you will find anywhere.